In a move to compete with Amazon.com’s ebook sales, Oyster, the monthly book subscription service for $9.95, is now going to sell ebooks.  The new option is likely a move to provide readers with access to new releases and other books that aren’t available through their subscription site.

Here’s a look at the online store:

According to cnet.com, “Even with these changes, Oyster still faces an uphill battle. Its service doesn’t run on Amazon’s popular Kindle, and the company doesn’t offer its own e-reading alternative. Anyone hoping to read Oyster books must own a smartphone, tablet or computer, and read from the same screens they use to respond to email and watch cat videos on the Internet.” Full article here.